She began her journalism career at Reuters, where she covered the world's largest retail chains and consumer products companies. Steve Ells, founder and Executive Chairman, first opened Chipotle with a single restaurant in Denver, Colorado in 1993. Jessica is Ad Age's food reporter, working out of the publication's Chicago bureau. which have helped the brand grow. Chipotle is still planning to launch a loyalty program Minimum order $10/maximum order $200, each excluding tax. Additional restrictions may apply; void where prohibited. The 1400 strong chain prides itself on "Food with Integrity" and earlier this year committed to sourcing as much non-genetically modified ingredients as it can. In addition to its traditional advertising campaigns, Chipotle Mexican Grill has launched direct marketing campaigns using direct mail, mobile, and social marketing platforms. - part by a July 31 guacamole giveaway that was meant to be one day Not Chipotle’s non-traditional marketing strategy. Recently the company conducted a Raincheck promotion, which offered customers a free burrito if they text “rain check” to the number shown in the above graphic. In this blog post, I’ve examined Chipotle’s habits across four social networks, their content, how their performance compares to the industry, how they handled a PR crisis and key lessons other brands can apply to their own strategy. She focuses on the packaged food and restaurant industries. Chipotle ran this ad when the campaign kicked off in September. the third quarter, Niccol seemed quite pleased with the company's The campaign from Venables Bell & Partners, which highlights Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. On the marketing front, the “For Real” marketing campaign that Chipotle launched in late September has produced a “noticeable lift in sales,” according to Niccol. Chipotle's Clever Real Food Marketing Campaign Chipotle is continuing its marketing efforts to position itself as THE premiere real food option when eating...well, fast food. The result of Chipotle’s non-traditional marketing campaign has been an increase of customers who visit the restaurant based on a friend or family member recommendation. Niccol, who previously ran Taco Bell, has said he thought Chipotle has already moved a lot of local marketing spending to 10, 2017-- Chipotle Mexican Grill (NYSE: CMG) announced today the launch of the “As Real as It Gets” advertising campaign created to support the company’s commitment to using only real ingredients. Chief marketing officer Chris Brandt, ... Chipotle’s “For Real” campaign, which launched in September, is among several recovery initiatives launched in 2018 by new CEO Brian Niccol. NEWPORT BEACH, Calif., Jan. 30, 2020 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) announced today the return of Free Delivery Sundays throughout February and the launch of a first-of-its-kind ad campaign called TikTok Timeout for the big game.