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center/35% no-repeat #E56B00}#oneClickAvailable .turbo-checkout-swipe-area-text{background:#F2AE5A}#oneClickAvailable .turbo-checkout-swipe-padding{padding:1.6rem 0!important}#oneClickAvailable .oneclick-swipe-preorder .turbo-checkout-swipe-handle{background-color:#808069}#oneClickAvailable .oneclick-swipe-preorder .turbo-checkout-swipe-area-text{background:#d7d5b3}.oneclick-guide{background:#d1f7e7;color:#002F36} .buynow-education-pointer{display:block;position:relative;height:.5rem;margin:.5rem 0;border-bottom:1px solid #D8D8D8}.buynow-education-pointer .caret{display:block;position:absolute;bottom:0;height:1rem;width:1rem;border:0 solid #D8D8D8;border-width:1px 1px 0 0;transform:rotate(-45deg) translate(-.7rem);transform-origin:center;background:#fff}.buynow-education-pointer .caret:not([data-position]){display:none}.buynow-education-pointer .caret[data-position=right]{left:75%}.buynow-education-pointer .caret[data-position=center]{left:50%} It shows that the user-centred approach wins out over pure design and copy flights of fancy, and capricious business whims, every time. I bought this book on the recommendation of a friend and mostly the high price point is what is giving the low review. You run a business and are setting up a content team. Seems like the author gained some mainstream popularity and wanted to make a few extra bucks so increased the price. How to build elegant, functional websites that work anywhere, wonât break, are accessible by anyoneâon any deviceâand are designed to work well into the future. .b2bhawks-quantity-pricing-table-summary-div{border-bottom:1px solid #e7e7e7}.b2bhawks-quantity-pricing-table-summary-table{width:100%}.b2bhawks-quantity-pricing-table-summary-table-td{padding-right:12px;border-right:1px solid #e7e7e7;white-space:nowrap}.b2bhawks-quantity-pricing-table-summary-table-td:nth-child(n+2){padding-left:12px}.b2bhawks-quantity-pricing-table-summary-table-td:last-child{border-right:0;width:100%}.b2bhawks-quantity-pricing-table-summary-emphasized-text{display:none} âAfter reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.â Please choose a different delivery location. For modern developers, UX expertise is indispensable. Your Audible membership is free for 30 days. #octane-aui-example-id{color:red} Steve Krug (pronounced "kroog") is best known as the author of Even the author says that this book just states the bleedin' obvious and he's not wrong. His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Explore our selection of bestsellers, new releases, children's books, fiction, non-fiction, cookbooks and more. Item Preview remove-circle Share or Embed This Item. Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. .action-buttons{margin-top:25%}.nonacw-label{display:inline-block;margin-bottom:5px}.mbb-checkbox-container{display:table;height:60px;width:100%}.mbb-checkbox-column{display:table-cell;table-layout:fixed;width:60px;vertical-align:middle}.mbb-checkbox-column.a-box{border-top:0;border-bottom:0;border-left:0;border-top-right-radius:0;border-bottom-right-radius:0}.mbb-dead-space-column{display:table-cell;width:0}.mbb-touch-link-column{display:table-cell}.mbb-checkbox{margin-left:13px}.mbb-touch-link{margin:0;border:0;border-top-left-radius:0;border-bottom-left-radius:0}.mbb-touch-link .a-box-inner{padding-left:0;padding-top:0;padding-bottom:0;background-color:transparent!important}.mbb-touch-link-text{display:table-cell;height:100%;vertical-align:middle;padding-top:0;padding-bottom:0}.mbb__mdb{position:relative;background:#008577;padding-left:.5em;color:#fff;white-space:nowrap;max-width:min-content;max-width:-moz-min-content;margin-bottom:.75em}.mbb__mdb:after{content:"";position:absolute;right:0;bottom:0;width:0;height:0;border-right:.5em solid #fff;border-top:.7em solid transparent;border-bottom:.7em solid transparent}.mbb__mdb .mbb__mdbi{display:block;padding-right:3em}#HLCXComparisonWidget_feature_div{margin-right:-1.4rem;margin-left:-1.4rem;clear:both}.cmp-img-container{width:100px;height:100px;margin-left:auto;margin-right:auto}#hlcx_cmp_title_row>.hlcx-cmp-title-col{padding-top:0;padding-left:8px;padding-right:5px}#hlcx_cmp_img_row>td{border-bottom:none}#hlcx_cmp_img_row>td,#hlcx_cmp_title_row>td{border-top:none;border-right:none;border-left:none;background:0 0}#comparison_table_slide_part{overflow-x:auto;width:100%;-webkit-overflow-scrolling:touch!important;-webkit-transform:translate3d(0,0,0)!important}#comparison_table_slide_part::-webkit-scrollbar{display:none}#compairson_table_last_row td{background:0 0;border:none;padding:0;padding-left:5px;padding-right:5px}table.comparison_table{border-top:none;border-left:none}.comparison_table_mobile_image{display:block!important;margin-left:auto!important;margin-right:auto!important}table.comparison_table td.comparison_items_details_column{padding:5px;padding-left:8px;width:20%}table.comparison_table td.comparison_attribute_name_column{background-color:#E0E0E0;padding:5px;padding-left:8px;width:20%}table.comparison_table th.comparison_attribute_name_column{background-color:#E0E0E0;padding:5px;padding-left:8px;width:20%}#comparison_see_more_detail_button{text-align:center;border:.1rem solid #ddd;border-radius:4px}.hlcx_cmp_align_wrapper{padding-left:1.4rem}.hlcx_cmp_table_button{text-align:center}.atc-spinner-position{position:absolute;width:100%;height:100%;z-index:10001;left:0;top:0}.atc-toast-position{position:relative;left:-50%;top:-50%;z-index:10001}.atc-toast-styles{padding:2px 2px;border-radius:10px;text-align:center;background-color:#444c55}.atc-toast-transition{transition-property:padding;transition-duration:.2s;-webkit-transition-property:padding;-webkit-transition-duration:.2s}.atc-toast-progress-styles{width:80px;height:40px}.atc-toast-success-styles{padding:10px 10px}.atc-toast-failure-styles{padding:10px 10px}.atc-toast-container{position:fixed;left:50%;top:50%;z-index:10001}.atc-message-styles{font-size:16px;color:#FFF;font-weight:700;font-family:arial}.udp-stop-scrolling{height:100%;overflow:hidden}.atc-toast-overlay-styles{position:absolute;top:0;left:0;z-index:10000;opacity:.6;height:30000px;background-color:#fff;width:100%}#si-sheet-view-content{height:inherit}@media screen and (orientation:landscape){.si-button-portrait{display:none}}@media screen and (orientation:portrait){.si-button-landscape{display:none}}