Exhausted, the participants just couldn't seem to find another motel to name. For 2017, the spot “Millennials” was honored as radio ad of the year, and three Motel 6 spots together were awarded Best of Show as campaign of the year. The message hasn’t […] Beginning in 1986, Motel 6 has advertised through radio commercials featuring the voice of writer and National Public Radio commentator Tom Bodett, with the tagline "We'll leave They decided on a $6 room rate per night (equivalent to $51 in 2019), which would cover building costs, land leases, and janitorial supplies; hence the company name "Motel 6". Joe appreciated the recommendation. Stan Richards is founder and creative director of The Richards Group. Title: 2017 Motel 6 Radio Campaign Client: Motel 6 Agency: The Richards Group, Writers: Rachel Dawer, Steve Grimes Producers: Katie Snyder, Sheri Cartwright Creative Director: Chris Smith Engineer: Glenn Ferguson Production Company: Post-Op Talent: Tom Bodett, Title: Millennials Client: Motel 6 Agency: The Richards Group, Writer: Rachel Dawer Producers: Sheri Cartwright, Katie Snyder Creative Director: Chris Smith Engineer: Glenn Ferguson Production Company: Post-Op Talent: Tom Bodett. Occupancy rates were falling 2 percentage points per year. Listen to Motel Radio | SoundCloud is an audio platform that lets you listen to what you love and share the sounds you create.. New Orleans. “Motel 6’s campaign and all of this year’s winners epitomize the art of stellar radio creative.”. Eventbrite - Casbah presents Motel Radio - Saturday, December 14, 2019 | Sunday, December 15, 2019 at Soda Bar, San Diego, CA. Proper Bostonian. Joe's call presented just that opportunity. Motel 6 made ads for the everyman—and updated those ads with the times. Motel 6 offers Senior Discounts of up 10% off our Best Available rates to anyone aged 60 or older. Joe's primary responsibility, in my opinion, was to bring the motel chain up to the standard of a trusted national budget brand—at a minimum, offering clean, safe accommodations. The writing for Motel 6 was and continues to be created at The Richards Group, though Tom has always played a large part in the radio work. Few know that Motel 6's theme line, "We'll leave the light on for you," was ad-libbed by Tom and David because a radio script was running short. Happy New Year! “The best creative storytellers, with the ability to engage consumers and build brands, always shine bright at this event” added Erica Farber, president and CEO of the Radio Advertising Bureau, which hosts the awards, and chair of the Radio Creative Fund. This year’s Marketer of the Year Award was presented to T-Mobile. Well, the motel chain says it will still feel like a trendy boutique hotel because the rooms have recently had a modern facelift. Motel 6 is een onderneming van G6 Hospitality, eigendom van de Blackstone Group, een Amerikaanse investeringsmaatschappij. Watch the commercial, share it with friends, then discover more great Motel 6 TV commercials on iSpot.tv Book motel reservations online always at the best available rate with free wifi. There was our simple answer: We would extol the virtues of frugality. Yet after comparing notes on dingy hallways and coin-operated televisions, we came to a unanimous, albeit reluctant recommendation—one that probably meant we would remain a regional agency for a little longer. Incredible stock. 13. When you close your eyes, Motel 6 says its rooms can feel just like one of those trendy boutique hotels. Winners of the 2017 Radio Mercury Awards were announced Thursday night in New York, and Best of Show went to a familiar and celebrated long-running radio campaign—The Richards Group’s work for Motel 6 featuring the musings of Tom Bodett. 413 Followers. Find discount motels at over 1,300 locations from the Motel 6 official site. “The Motel 6 radio campaign won Best of Show because it created a fresh, top-of-mind execution to convey Motel 6’s iconic brand. Buy credits or subscribe today. Listen to that work below. Alles weergeven. Het is een van de grootste budgetmotelketens in de Verenigde Staten en Canada.In 2006 had Motel 6 840 motels met in totaal 87.000 kamers. Telephone Number: +1 (800) 899-9841. In the meantime, he asked us to get started on an advertising campaign to relaunch Motel 6 once the remodeling project was complete. Title: Adios Amigo Client: Heineken / Dos Equis Agency: Havas New York, Writers: Eric Bertuccio, Andrew Niemira, Rick Ardito Producers: Jill Meschino, Alex Zubak Creative Directors: Toygar Bazarkaya, Paul Johnson , Keith Scott Engineers: Tom Jucarone, Peter Holcomb Production Company: Sound Lounge Talent: Will Lyman Creative Director – Jim Hord Writer – Jim Lemaitre Account – Chris Budden Account – Wendy Hu Account – Jenny Maughan, Title: Toyota Dealer – Two Client: Chevrolet Agency: Commonwealth//McCann, Writer: Scott Wolf Producer: Mary Ellen Krawczyk Creative Director: Gary Pascoe Engineer: Steve Atwell Production Company: Ron Rose Talent: Potsch Boyd Associate Creative Art Director: Vic Quattrin, Title: Gourmet Meals Client: ProDiet Agency: Ogilvy & Mather Group HK, Writer: Richard Sorensen Producer: Jessie Williams Creative Directors: Reed Collins, Richard Sorensen, Jim Fong Engineer: Ralph van Dijk Production Company: Eardrum, Title: Stereotypical Trump Client: Creatives Against Contradictions Agency: Creatives Against Contradictions, Writer: Macie Soler-Sala Creative Directors: Jon Ruby, Enrique Camacho, Joseph Palasek, Title: Unfairy Tales – Ali Client: UNICEF Agency: 180LA, Writer: Nick Olish Producers: Natasha Wellesley, Jason Lau, Allegra Bartlett @ Therapy Studios Creative Directors: William Gelner, Rafael Rizuto, Eduardo Marques Engineers: Larry Winer @ Therapy Studios, Dillon Cahill @ Therapy Studios Talent: Jim Blair, Title: Elliptical Client: Mattress Firm Agency: Hubbard Broadcasting Inc, Writer: Jubal Flagg Producer: Jubal Flagg Creative Director: Jubal Flagg Engineer: Jubal Flagg Talent: Brooke & Jubal, Title: John Quincy Adams Client: Cyprus Air Fireplaces Agency: iHeartMedia Creative Services Group, Writers: Jill Belloma, jason Phelps Producer: jason Phelps Creative Director: Jill Belloma Talent: Jason Phelps, Title: Baconoke Client: Townsquare Media Live Events – Baconfest Agency: Townsquare Media of El Paso, Writers: Brad Dubow, Duke Keith Producer: Duke Keith Creative Director: Duke Keith Talents: Duke Keith, Patricia Valencia, Scott Lewis, Title: Expensive Client: Covered California Agency: Casanova//McCann, Writer: Fernando Poblete Producer: Caitlyn Thompson Creative Directors: Elias Weinstock, Fernando Poblete, Francisco Rojas Engineers: Gonzalo Ugarteche, Christian Lazslo Production Company: TruLove Talent: Horacio Mancilla, Title: It’s Really Time to letgo Client: letgo Agency: CP+B, Writers: Jeff Siegel, Derrick Yousefi Producers: Ian Kelly, Jennifer Malki Creative Directors: Jeff Siegel, Alvaro Ramos Production Company: CP+B Miami and Outpost Audio Group Account Dir. The writing for Motel 6 was and continues to be created at The Richards Group, though Tom has always played a large part in the radio work. Motel 6, Tom Bodett and the Ad Campaign That Put Us on the Map, 14 Iconic Ad Campaigns, Recalled by the Creatives Who Made Them, Andy Cohen Talks Advertising, Fatherhood and the Legacy of the Real Housewives, Droga5 and FCB Win 2 Grand Clios Each at 60th Anniversary Show, #WFH Diaries: Tara Robinson of The Richards Group, #WFH Diaries: Chris Smith of The Richards Group, A Casino Put a Hilarious Rogue Ad on the 'Leaning Tower of Dallas'. The Motel 6 confessions continued. The phone rang. Our goal was a brand campaign that would exhibit frugality and intelligence and speak directly to our sensible travelers while they were on the road. 41. International Housekeepers Week. His tag line on those spots has become iconic: “I'm Tom Bodett for Motel 6, and we'll leave the light on for you.” The state-of-the-art facility that houses our agency today not only displays a row of Radio Mercury Awards for Motel 6 in our lobby but also boasts a friendly greeting voiced by Tom Bodett at the end of every elevator ride. The Richards Group transformed into the largest independently owned national advertising agency, where new-business opportunities continue to come to us from all over the country. Yeah, that's Bodett’s voice. Book a trip to one of 1,400+ locations in Canada and the U.S. today! Please include at least one social/website link containing a recent photo of the actor. ", Someone else in the room, encouraged, offered, "I do the same thing. Top 10 radio ads of 2016. We were close to canceling the session when someone finally spoke up: "You know, if it's late at night, I'll stay at a Motel 6. 31. To this day, if I walk up to the first person I see on the street and say "Motel 6," he or she will respond with one of two things: either "Tom Bodett" or "We'll leave the light on for you. To continue reading this article you need to be registered with Campaign. Find event and ticket information. Our first group gathered, we took our seats on the opposite side of the glass, and our brand planner led the discussion. And I can save enough money by doing that, I can spend it on a tank of gas. Motel 6 TV Spot, 'A Good Ride' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. 37. The Motel 6 campaign has been a fixture of the Radio Mercury Awards for decades, winning Best of Show at the inaugural contest back in 1992 and capturing the top prize many times since, as well. I laughed my butt off when I heard it! Submissions without photos may not be accepted. The remodel earned Motel 6 Travel & Leisure magazine’s 2010 design award for Best Large Hotel. Former client. He's been part of the panel on NPR's “Wait Wait…Don't Tell Me!” and has been the voice of Motel 6 commercials for more than three decades. And I can save enough to bring a gift to my grandchildren.". 21 Tracks. 19. Motel 6 shall provide organization member the entitled discounts or services in accordance with the Motel 6 agreement with the organization identified herein. Registration is free and only takes a minute. He'd taken on a new role as the CEO of Motel 6, and the company was struggling. Facebook, mobile apps, booking online-- a lot has changed since Motel 6 began 50 years ago. And when you open your eyes? Because thanks in great part to that phone call from my friend Joe nearly 35 years ago, we'll always leave the lights on too. I told my friend that to spend money on our services, instead of on the motel chain itself, would be a mistake. Table of Contents © 2003-2019 Voices.com Inc. All Rights Reserved. Despite being dramatically outspent, their 40 percent total awareness number outpaces the nearest competitor by 9 percent, and Motel 6 is still regarded as the best value for the money compared with all others in the economy-lodging segment, achieving 30 years of continuous growth. Motel 6 had an interesting challenge: Get people to pay active attention to a message that hasn’t changed in 20 years. Step one? One of our agency writers, David Fowler, suggested working with an NPR storyteller who seemed the perfect fit for the Motel 6 brand. Joe explained his current situation, and it was dire. After all, even if The Richards Group could persuade a guest to give Motel 6 a try, it was doubtful that guest would give it a second chance, given its current state of disrepair. 8. 20. Nationwide focus groups. by Staff. As our Spherical® branding process continued to unlock this new Motel 6 positioning, we considered creative executions. 1-888-359-3472 support@voices.com Foreword 3 Arts & Entertainment 4 Automotive 6 See more essays from our #Clio60 series: Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. A Motel 6 TV commercial from 1999. Muse is collecting unforgettable stories from the past 60 years of advertising to mark the 60th anniversary of the Clio Awards. ", To view this video please enable JavaScript, and consider upgrading to a web browser that Listen to the work that won other individual awards below. Please include at least one social/website link containing a recent photo of the actor. Marmite, Dove, Radiocentre, Harvey Nichols and Currys PC World are among the brands behind this year's best radio ads. Among long-running advertising campaigns, few are as charming as Motel 6’s radio work featuring Tom Bodett as the folksy voice who promises that the motel will “leave the light on for ya.” See All. Happy New Year! Motel 6 has flourished from near-bankruptcy to a very healthy company in the decades we have worked together. They didn't stay at Motel 6 because they were cheap—they stayed there because they were frugal. He's an author, voice actor, and radio host. Submissions without photos may not be accepted. "Stan, I need your help.". This campaign continues the Motel 6 narrative in a refreshing and relevant way,” said Mark Gross, founder and creative director of Highdive Advertising and chief judge for the 2017 Radio Mercury Awards. But of course I told him I'd do whatever I could to help. The partners developed a plan to build motels with rooms at low cost rates. Thomas Edward Bodett (/ b oʊ ˈ d ɛ t / boh-DET; born February 23, 1955) is an American author, voice actor, and radio personality, primarily as a host, correspondent and panelist for a number of shows that air on National Public Radio (NPR). Worried that we had a misrecruited room, the planner pressed a third time. It occurred to us that this was simply a group of people who did not want to be perceived by the others in the room as being cheap or poor. Where can I find the "millennial" radio commercial online? G6 Hospitality 4001 International Pkwy Carrollton, TX 75007. So the same question was asked a second time, and again, no one named the brand we were there to discuss. As they traded stories, their initial embarrassment transformed into pride. Motel 6 offers a number of discounts, including reduced rates for corporate cardholders, those in the military and anyone who is a member of AARP. Please include at least one social/website link containing a recent photo of the actor. Almost 33 years later, we all know him by name: Tom Bodett. supports HTML5 video. 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I don’t like some of the stuff Motel 6 has done, but I love these ads. Motel 6 werd in 1962 opgericht in Santa Barbara (Californië), door twee plaatselijke aannemers, William Becker en Paul Greene. Submissions without photos may not be accepted. Friend. Each of the 10 individuals offered a hotel or motel brand, but none mentioned Motel 6. Motel 6 TV Spot, 'Rivalries' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. As for us? Motel 6 Radio Commercial - Motel 6 Feet Apart. On the other end of the line was Joe McCarthy. Pretty standard stuff. Few know that Motel 6's theme line, "We'll leave the light on for you," was ad-libbed by Tom and David because a radio script was running short. Just a collection of Motel 6 ads. Find event and ticket information. The obscure radio talent had a voice that was immediately likable and distinct, delivering witticisms with commonsensical charm. Like Tom Bodett himself, the rest of my story is well known. : Claudia Machado Sr. Account Dir. Stream Tracks and Playlists from Motel Radio on your desktop or mobile device. [20] Advertising campaign. When The Richards Group, a Dallas-based ad agency, won Motel 6 as a client in 1986, the company’s creative … Motel 6 Radio Commercial - Motel 6 Feet Apart. Eventbrite - Moroccan Lounge presents Motel Radio - Sunday, December 15, 2019 at Moroccan Lounge, Los Angeles, CA. This was the $100,000 Grand Prize Winner in the 2009 Radio Mercury Awards. Less standard were the series of responses to the seemingly innocuous question, "Where do you stay when you're on the road?" Motel 6 TV Spot, 'Road Trip' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Time for another look at award winning radio commercials — spotlighting the good and the bad. Motel 6 Customer Service Contact Info. 41. Motel 6 TV Spot, 'Band Tour' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. DALLAS, Sept. 17, 2019 — G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the United States and Canada, today announced its 2019 franchise award winners. I hadn't heard from Joe in months, but his voice immediately brought back all that I had enjoyed about creating advertising for his former company, Lincoln Hotels—a sophisticated brand that perfectly reflected Joe's own sensibilities. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Motel 6 TV Commercials. The story of The Richards Group's defining work. 19. The Richards Group recruited participants who claimed they had stayed at a Motel 6 in the past three months. Discounts are not valid during special events, may not be valid at certain locations and cannot be used in conjunction with any other discount. Flexible pricing. We were a good one, to be sure—winning the lion's share of regional awards—but we had yet to make the leap to attracting and winning national accounts. The Motel 6 campaign has been a fixture of the Radio Mercury Awards for decades, winning Best of Show at the inaugural contest back in 1992 and capturing the top prize many times since, as well. Motel 6 was founded in Santa Barbara, California, in 1962, by two local building contractors: William Becker and Paul Greene. Please include at least one social/website link containing a recent photo of the actor. Now, I couldn't have imagined a stranger fit for Joe than this budget motel chain. At that time, The Richards Group was a regional agency. So, as extensive motel property and operational changes began in California, we initiated positioning work back home in Dallas. As soon as I set down the phone, we began conducting research, studying industry data, and staying at Motel 6's across the country. Thanks :) How to Redeem a Coupon Code at Motel 6. Submissions without photos may not be accepted. 20.

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