Reactive communication tends to be one-sided. Being proactive means taking responsibility for your life and actions rather than just watching how things happen.. The key difference between proactive and reactive strategies is that the proactive strategy is avoiding the situation by foreseeing, whereas reactive strategy is responding after an incident has occurred.. Proactive communication is when you prevent problems instead of fixing them. proactive: [adjective] relating to, caused by, or being interference between previous learning and the recall or performance of later learning. 6 thoughts on “ Crisis Communications: Proactive or Reactive response ” Luhce Johnston says: August 15, 2016 at 10:11 am Reply. Proactive language, in contrast to reactive language, differs in terms of the locus of control experienced by the speaker. Proactivity is a considered desirable trait in an employee, team or organization that can be contrasted with reactive approaches that wait for the future to happen before taking action. Proactive PR means a company uses public relations opportunities as an add-on to paid advertising messages. A reactive behavior is influenced by the environment and outside forces.. Scenario planning before the time is vital In short, reactive communication usually means ineffective communication. What Is Proactive Language?. Proactive behavior involves acting in advance of a future situation, rather than just reacting.Action and result oriented behavior, instead of the one that waits for … Synonyms for proactive include prescient, provident, visionary, anticipatory, foreknowing, predictive, preemptive, previsional, discerning and perceptive. At Bodhih’s, Proactive communication training is a much sought-after session that is part of a larger corporate skills training suite. The session brings latest research done on proactive communication skills, and best practices sourced from the celebrated product and services companies across the globe. A PR audit is a strategic evaluation by company leaders of the positive attributes, activities and honors of the business or its products. Click To Tweet What is proactive communication? The following are illustrative examples of proactive strategies and behavior. Being proactive takes time, since you have to consider your options, weigh alternatives and make your own decisions in order to achieve your goals. When someone has a sense of control over the situation, his speech generally reflects his control or acceptance … It is broadcast communications with little evaluation and no feedback mechanism. Communication is the act of conveying intended meanings from one entity or group to another. Communication and Proactive Communication: People rely on communication to interact with each other every day. These two approaches are widely used in businesses as well as normal day to day lives of people. A proactive approach is any self-initiated action that prepares to handle the future. Good article – couldn’t agree more that a crisis can happen at any moment and how a crisis is being managed shouldn’t become the crisis.