Knowing what questions to ask social media influencers helps you to determine if the micro-influencer is the right person to work with your brand Try using these influencer marketing interview questions when you approach micro-influencers: [Question … Engagement is usually measured as a percentage, with benchmark engagement rates varying depending on the industry, platform and follower count. Hang on now! But no question is too simple because it can be challenging to catch up. You may even have read my previous blog post on event lead nurturing.This week, I have been managing thought leader (social influencer) outreach in Twitter for a client event, and I wanted to share how we approached event influencer identification. If the influencer has never heard of your brand before, it’s not necessarily a bad thing. Therefore, you’ll need to ensure that what they’ve said in the past will not negatively reflect on your brand. Are you thinking of partnering with a social media influencer? Are you the same person at work as you are at home in your pajamas? When choosing an influencer to partner with for your brand’s campaign, you’ll want to pick one that has a high level of engagement on their posts from their followers. Going for a social media marketing job interview? There’s plenty of things to consider in the beginning phases, when choosing the right influencer for your goals, and when hashing out the details of the campaign with your selected influencer. Seeking Influencers: 3 Questions to Ask Before You Choose Social Media Marketing. Don’t be afraid to ask for what you’re looking for. Yes, sponsored posts are a great way for these content creators to bring in an income, an account that has too many sponsored posts can come off as inauthentic. Therefore, this is just a check to see any red flags, not to critique the past promotions. If your goal is increasing sales, debate with partnering with an influencer that has promoted products and has seen success in converting followers into customers. By choosing to work with them, they are now an official extension of your brand. When choosing to partner with an influencer for your brand, it’s important to choose an influencer that posts relevant content to your target audience. If they are, there’s a good chance they’ve shared information about your product on their social media already. 1.8k Shares. Question One: How has social media benefited your personal brand? When working with influencers there are questions that you need to ask in advance to avoid confusion while maximizing your returns. Influencers: those individuals who have significant influence over their sizeable social media follower base. Deciding whether or not to work with an influencer and choosing the right one for your brand is not an easy task. This information is completely false and we assure you that our bank details are still the same. Online Innovations has a thorough understanding of the social media space and can assist you in orchestrating influencer marketing campaigns. Having too heavy of a hand during the process can lead to followers being turned off and untrusting of your brand. Your own professional network. If so, do you have concerns about making the right choice? If you’re stuck and are not sure which platform is best for you, I recommend starting with Instagram and using a profile that is verified on Instagram. Influencer marketing is a hot topic among marketers, and for good reason. Social Media Influencers harness public forums to disseminate content about topical or entrepreneurial phenomena. Beauty and lifestyle influencer, @sivanayla, partnered with  California skin studio, Piel Peel, in a sponsored post to highlight their facial services. “Although promoting products on social media is not my full-time job, for many influencers, it is! Are you thinking of partnering with a social media influencer? While the discussion rages about how to measure real influence, the basis of influencer marketing is that the individual has a high potential to impact the purchasing decisions of their audience. You’ll want their posts to fall somewhat in line with your brand image. by Anastasia Masters on July 29, 2019 . Influencers: those individuals who have significant influence over their sizeable social media follower base. Before crossing your t’s and dotting your i’s on your contract, your team should hash out what the campaign will look like with the influencer. Home » Top Ten Questions To Ask Your Teen About Their Social Media Use. In order to prove the success of a campaign and justify ROI to leadership, you’ll need to be provided with the analytics that can be found through their account or through a social media management tool. Partnering with an influencer can help you reach a new target market. Instagram has taken over the social media landscape by providing an opportunity to visually connect with friends, families, celebrities, and even brands. Working with an influencer should help supplement your digital marketing strategy where other aspects may be falling short. Figure out what product they were for and what made them more successful than the other sponsored posts. If you specialise in custom jewellery for brides across the country, for example, it would make sense to partner with a fashion blogger who regularly shares unique finds with their relatively young, national follower base. Before you even begin to apply for social media jobs, it’s essential to build a professional portfolio that you can use to demonstrate and “sell” your social media skills. The three  larger groups of influencers in regards to the number of followers are as follows (these are not definite guidelines but instead the generally accepted definitions): Deciding which type of influencer to work with is dependent on your brand’s goals and budget. You can choose to partner with an influencer that’s on the right platform for your business. And at the end of the day, creating content takes time, effort, and resources that influencers deserve to be compensated for,” says lifestyle and travel blogger, @conciouslychlo e (21.9k followers). Remember to utilise social media when on the hunt for your perfect candidate - happy hiring! You can even poll your audience on social media or with a quick email for additional questions. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. What questions will likely occur to your audience as they listen to the influencer speak (think about their dreams, desires, fears and frustrations)? It’s visual, full of influencers, and allows a great deal of customization for the post. Social Media Influencers generally boast large followings on such platforms. Once you’ve found the right influencer for your brand, you’ll want to make sure all the details are hashed out before signing any contracts. Monitor and analyze what's being said about your brand online. If you’re not 100% sure, browse through the kinds of feedback the influencer receives on their profile and social media posts. If you are like most parents of teenagers, you are worried about what your teens are doing online, and what they are doing on social media. Influencer marketing is not easy. The question is: Are you following social media accounts that are good for your body image? Related to working with a competitor, you’ll want to do a quick check to see all the sponsored posts they’ve done before. Remember, this is a partnership that should benefit both parties in a way. It’s important that your team decides on your goals for the campaign before jumping in. Ensure that you opt for a platform that has data from those channels – for identifying influencers, listening to influencers and engaging with influencers on the platform. Higher engagement means the influencer’s followers are more likely to believe and engage with the message which leads to a higher chance of a conversion. Influencer’s audiences and trends can change over time. Ultimately, you’d want the influencer to be someone they admire; someone they know they can turn to as an expert source on a particular topic. Specify exactly what you’d like to achieve and it’ll be easier to measure the success of the campaign once it's complete. When interviewing Social Media Assistants, the ideal candidate should have experience with using social media platforms for business. In that case, these are questions that you should ask your agency to confirm with the influencers that they have identified. On the other hand, you can ask for multiple story posts and just a single static post all within a single day. However, you’ll want to categorize them as an influencer based on the number of followers on each individual platform. You may also note whether the influencer engages in topics that align with your business’s interests. Share on. Please do not accept any instructions from anyone with claims that Online Innovations’ bank details have changed. Before you can partner with an influencer, you’ll need to decide how much cash your company can dedicate to an influencer campaign. Each group has its pros and cons, so it’s up to your team to figure out which influencer will work best for your plan. If you would like to explore the idea of including an influencer in your social media leasing strategy, I've put together a few common questions to better understand the concept. Notable experts in your field. The partnership will flow more naturally and seem more authentic to followers. While you wouldn’t want to partner with someone who simultaneously endorses a competitor’s products, it’s reassuring when an influencer has collaborated with related businesses. Improve social media presence through increased followers and engagement, Drive traffic back to your website or social media account profiles. Wondering if partnering with an influencer is right for your business? The Social Media Assistant also uses analytics to see how successful campaigns are. What Are Some ‘red Flags’ When Looking For Influencers? Keep it simple by first identifying your business’s values and then evaluating whether they overlap with the influencer’s. You’ll probably have to test the waters before upper-leadership is willing to dedicate a larger portion of your budget to influencer campaigns. Similar authors. Thank you for your continued support. Your team will need to decide if it’s important or not to your brand if the influencer has worked with any of your direct or indirect competitors. Using this info, you will be able to determine whether there is an alignment in audience demographics, which is vital to achieving any real results out of the collaboration. Not only will this give you a brief insight into the influencer’s background, but this will also serve as a double-check to make sure you aren’t partnering with an influencer that has promoted some sketchy things in the past. 0 claps +0 . Often these are ordinary people, made famous by their catchy or creative posts. And it’s only getting bigger. There are a few questions your team needs to be able to answer before choosing your dream influencer. What is the best thing about being an influencer… The influencer marketing sphere has the potential for your brand to reach new customers in a more untraditional way. This is a great opportunity to transform a new user into a loyal one. Here are the seven questions you should ask when deciding whether to partner with an influencer. For updated press releases or information from our Government visit the COVID-19 Corona Virus South African Resource Portal, 15 Simple Tips to Spring Clean Your Social Media Pages, Easy Steps to Rank in Search Engine Results Pages, Benefits of Upgrading and Redesigning your Website, Handling a Social Media Crisis - the Bad and the Good, Top 5 Step-by-Step reasons why you should invest in Digital Marketing Today, Benefits of using our Social Media Services. 0 claps +0 . In fact, these social media influencer strategies can be more powerful than ads, because they’re perceived as more authentic. As I understand it, the influencer theory revolves around someone who is relied upon for their word or example as guidance and a voice for others. It’s one of the hottest topics doing the rounds in social media talks with more and more businesses warming to the idea of partnering with them. Social influencers Your top three questions about social influencers answered. If you’re having the influencer use a specific link, make sure that a UTM code is used. Social media influencer strategies can help without resorting to paid advertising. Top 20 Social Media Interview Questions. When designing your campaign, you’ll need to figure out if the influencer you’ve partnered with is already a fan of your brand. Introduce yourself, flatter, and make a clear ask. There is an incredible amount of puzzle pieces that have to be put into place in order for a successful influencer marketing campaign – yet many brands seem to succeed. It is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer. I've found what I'm looking for. (You may want to ask them ahead of time.) For example, if you run a nail bar, see whether the influencer has worked with makeup brands, hairdressers or tanning salons. Social media influencers and/or bloggers. If so, look for micro-influencers that frequently host contests or giveaways on their social media accounts -- especially if they involve encouraging their followers to sign up in exchange for free trials, products or access to an exclusive event. The reality is that social media has given me a global audience that I could not have hoped to achieve through traditional means. Although this sponsored post is for the brand Crate + Barrel, she still appeals to her audience by including a spread of Greek food served in the dishes from the brand. It’s important to not stray too far- there are tons of influencers out there, it takes a little work to find the best one. This shows that they have an understanding of the beauty industry and will be able to recommend the best ways to engage with the audience based on previous experience. As someone once said, “Communication and trust are two main ingredients for a successful relationship.”. One of the best parts about an influencer campaign, if done right, is that it often seems natural and authentic. Follower count is one piece of the puzzle - the influencer also needs to receive high engagement. In order for you to get value from this question, you first need to ask yourself ‘what social media channels are our target audience on?’. For example, if your business produces high-protein energy bars, it would make sense to partner with an influencer who leads an active lifestyle, follows a protein-rich diet and engages in topics relating to health and fitness. A social media influencer is an individual who is regarded as an authority in one or multiple disciplines and who typically uses a range of digital platforms for expression. 65 Social Media Questions to Increase Engagement. Influencer marketing goals also vary and can include everything from gaining new followers and leads to increased brand awareness and sales. Better yet, are you even the same person at work as you are at a work happy hour? © 2020 Online Innovations Trust. Instagram has taken over the social media landscape by providing an opportunity to visually connect with friends, families, celebrities, and even brands. Avoid politically insensitive candidates who lack reputability. We use elaborate briefing sheets that give us a clear picture on what the client wants – not only from the campaign itself and the influencers, but also what they look for in an influencer’s audience. By Mathew J Maniyamkott | 25th Apr 2017. Trademarks and brands are the property of their respective owners. Well, you might feel nervous if you have no idea what the recruiter is going to ask you. The first thing to consider when finding the right micro-influencer is to look at what you're aiming to achieve. It helps brands to extend their reach among hard-to-reach audiences and build relationships with consumers. We all have different faces we put on in different situations. Make sure all of the details from posting time, to the number of posts, to expected interaction with their audience are clarified before going ahead. As always, Bronwen and Dirk are available to assist with any queries you may have regarding your account. 5 Key Questions to Ask When Choosing an Influencer Marketing Platform Are Your Influencers More Than Just Social Media Handles? do they actively respond to the queries they receive? Therefore, in order to see the most success for the campaign, you’ll need to hand over creative control to the influencer. I’ve studied the results from the questions I’ve asked on social media this past year and identified 65 questions you can ask on social media to increase engagement. Please contact us at any time on 041 365 4919 or at sales@onlineinnovations.com. Social media survey questions template is designed to collect information regarding the social media websites and what are the most preferred activities a person would like to carry out on social media. Therefore, make sure to identify your chosen influencer’s audience and make sure the audience can help you reach your goals. There are a number of ways to pay the influencer, ranging from monetary compensation to an exchange of free products or services. That's an interesting method of finding influencers. Such questions allow social media influencers to speak their mind. The more platforms they are on, the better. This article is all about helping you to make an informed choice that will ultimately lead to a more rewarding experience. It’s difficult to know what to ask your teens to keep them and their information safe. It’s therefore vital to conduct some preliminary research, taking into account these three factors, before evaluating the influencer’s engagement rate. In the Covid era, we’re spending more time on social media than ever. If you choose an influencer whose followers don’t represent a target audience of yours, you’ll be spending money reaching clients that have little chance of conversion. If you’re interested in our services, please give Bronwen a call or email her for more information. No, thanks. First, look for fake followers. This part of the influencer campaign will involve a heavy conversation between your team and the influencer. If the influencer answers no to this question, it’s a major red flag. Answer : When looking for an influencer there are a few ‘red flags’ that should turn you away from working with an influence. Social Media Assistants work in the marketing department to plan and execute social media campaigns. It may seem like a small detail, but you’ll want to make sure to work with an influencer whose account does not have more than half of the posts sponsored. Make sure that you are prepared for an influencer campaign by making sure your brand is ready, finding the right influencer, and asking them the right questions. You may also trust your instincts based on how they communicate with you. Perhaps the most important questions of all – what can the influencer offer, and how will they be remunerated? Learn more about what social media influencers look like by checking out In Networks blog post: The Anatomy of a Social Media Influencer. We ask our clients a lot of questions. In this post, we answer some of the most common and important questions about social media. YouTube: 8 steps to a killer marketing strategy, Instagram Success: Interview with Lola Nekrasova, the founder of Byeaccent, IT the movie and its freakishly good marketing campaign. 1 min read. This is one tip people should pay attention to if they want to conduct successful interviews. We also specialise in complete social media management for brands and businesses on a monthly basis. 15 questions to ask when deciding to work with an influencer. Many of you have learned about our Mambo m ethodology for thought leader identification, segmentation and engagement. This article is all about helping you to make an informed choice that will ultimately lead to a more rewarding experience. As the good old saying goes ‘fish in waters where there’s fish’. ... Social media managers should be highly skilled, and these 25 social media marketing questions are designed to bring the best out of your potential new hire. Share; Share; Share ; By: Lou Jordano Social media has created many exciting phenomena. Identify the influencer's previous campaigns that were most successful. If they’ve worked with your direct competitor, the partnership may not make sense. Perhaps you’ll want just multiple static posts with your product and a hashtag spaced out over two weeks. Other times they are more traditionally famous people. © 2020 Awario — The Social Media & Web Monitoring Tool Share on. High levels of followers with no engagement means your message could easily go unnoticed in someone’s Instagram feed. Social media has become such an integral part of everyone’s life that it has almost become an addiction for most, especially the Millenials. Our bank details have not changed! When it comes to actually interviewing these people, the interview questions you ask will determine how easy it will be to get a good conversation going and provide the type of information that your own market will value. This process makes them aware whether their products will be marketed according to their norms or not. Seeing the comments and reviews, positive or otherwise, is a great way to gauge the general sentiment of their audience – which should ultimately align with yours. Tips for Social Media Job Candidates . There’s a plethora of benefits that can come from a campaign. Establishing clear goals ahead of time will help guide your team through the rest of the process. A great example of allowing creativity while still being transparent that it’s a sponsored post is the post from @chicagofoodauthority, a Chicago food blogger. I have been invited to speak all around the world and approached by a major publisher to write a book. Instagram @emeliesamuelsson. From age and gender to location and interests – you know your target market inside out; and the influencer should be able to supply you with details on his or her target market, too. An indirect competitor may not have the same effect. If you’re raising awareness for an event or new product, you should consider working with an influencer that does more contests or giveaways. Just like the real world, there’s not a one-size-fits-all label for the influencer world. Anyone can have a lot of followers (whether they are real or purchased), but it takes relevant and relatable content in order to have a high level of engagement on posts. Additionally, your team should do a deep dive on the influencer’s past posts. 1.5 Always choose an Influencer who is interested in the topic at hand As earlier stated, influencers are specialized in different fields. Due to the simple nature of the app, Instagram has paved a simple way for influencers to share content and connect with relevant audiences. 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questions to ask social media influencers

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