Burger King's first restaurants featuring the new design will be built in 2021 in Miami, Latin America, and the Caribbean, the company said. Burger King is testing a new restaurant design that features touchless transactions, outdoor seating, and drive-up ordering. A new ad for Burger King depicts both restaurants' mascots, the King and Ronald McDonald, locking lips â turning their passionate rivalry into a different type of passion entirely. The company’s “Restaurant of Tomorrow” plans were created by the Restaurant Brands International in-house design group with input from tech, operations and food innovation teams. In recent months, Shake Shack, Panera, and Chipotle have also looked to drive-thru options in a bid to regain customers amid the pandemic. Take a look inside. The designs will prioritize takeout options over dine-in space to optimize them ⦠The chain revealed its two new restaurant designs on Thursday. Toast data shows that 29% of consumers now place an online order a few times a month, for example, while 25% report they do so a few times a week. Burger King has been working on new restaurant designs for a few years. The Go Mobile locations are about half of the size of a traditional Taco Bell restaurant and they include a dual drive-thru, curbside pickup and “bellhops” who facilitate orders at the drive-thru and curbside. The Conservation Commission, Planning Board, Board of Selectmen and Zoning Board of ⦠Burger King is rolling out a new restaurant design concept, which is launching in the UK. In turn, Burger King and a host of other restaurants are pivoting their focus to pickup options. We felt that was the case pre-COVID … we continue to see [off-premise] as an opportunity.”. It plans to build prototypes in Miami, Latin America, and the Caribbean. Renderings of the new design, which were released on Thursday, show a modern Burger King that shrinks the dining room and elevates the kitchen to create more drivable space. The pandemic has caused the company to tweak that design to include larger on-the-go pickup areas, a walk-up window and “several drive-thru enhancements,” said Scott Murphy, president of Dunkin’ Americas, during the company’s Q2 call. Then, there’s the multi-lane drive-thru and pickup areas. Sign up for Insider Retail. Some of the features highlighted in the prototype, like double drive-thru lanes, curbside pickup and ⦠Burger King released plans for a new restaurant design on Thursday. And why wouldn’t it? Restaurant Brands Internationalâs burger chain said its Restaurant of Tomorrow layout was engineered with the current COVID-19 health crisis in mind. This news from Burger King should come as no surprise. Opinions expressed by Forbes Contributors are their own. since. Burger King revealed its plans for a touchless world in a new restaurant design prototype of the future. , Dunkin’ and Panera Burger King began planning the new concept soon after the pandemic hit. Account active The new designs include multiple ordering and pickup options for customers and buildings that use sustainable materials and are 60% smaller than the typical Burger King restaurant. I later added fast casual and pizza beats to my portfolio as editorial director of. Burger King has been working on a new restaurant design for a few years, but the pandemic has accelerated certain trends like online ordering and made-to-go orders. dubbed the ⦠Notably, the drive-thru was on a tear prior to the pandemic, with nearly 40% of consumers using the channel more in 2019 versus 2018. Credit consumers’ time-pressed schedules for this growth. To enable this reduced footprint, the new design features a suspended kitchen and dining room above the drive-thru lanes. Burger King has been working on new restaurant designs for years, but the coronavirus pandemic has sped up its plans to roll out contactless features. My work has been featured in publications around the world, including NPR, Bloomberg, The Seattle Times, Crain’s Chicago, Good Morning America and Franchise Asia Magazine. Burger Kingâs latest restaurant design assumes that customers will not go back to dine-in service. All Rights Reserved. I have covered the restaurant industry since 2010 when I was named editor of QSRweb. Traditional fast food restaurant formats may be endangered due to the Covid-19 pandemic. The Tokyo Design Studio-operated outpost will showcase the ⦠Burger King released plans for a new restaurant design on Thursday. The new design uses materials including copper, brick, reclaimed wood and bamboo. Burger King says the new design will result in a physical footprint 60% smaller than a traditional BK restaurant building and site. But its restaurants are 60% smaller, meaning a much smaller dining room. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation BrandVoice. Burger King plans new restaurants that feature a totally âtouchlessâ customer experience, inspired by pandemic precautions. Take a virtual tour of the new restaurant designs below. Burger King's new 2021 restaurants will have food lockers, conveyor belts that deliver Whoppers to your car, and modern, minimalist dining areas. The world is changing and, apparently, so is Burger King.The restaurant chain recently unveiled new designs for its locations that will fulfill âchanging guest demand," according to the company. Burger King today unveiled new restaurant designs in response to the crisis, the latest in a string of similar announcements from several limited-service concepts. The design is optimized for what Burger King calls "COVID world," with pickup cubbies where customers can grab a burger and fries without employee contact. The designs will prioritize takeout options over dine-in space to optimize them for what the chain calls "COVID world.". Burger King charted the evolution of the consumer during the coronavirus pandemic, Abreu added, and the design team identified the frictions ⦠The new restaurant features Burger King's latest design elements, interactive features such as outdoor digital menu boards, a freshly designed interior and an eye-catching newly designed exterior. The restaurants are 60% smaller than traditional BKs and are aimed at improving the guest experience by offering multiple ordering and delivery modes. The new designs will provide multiple ordering and delivery modes and highlight a physical footprint 60% smaller than a traditional Burger King restaurant building and site. Consider that just a few weeks ago, Taco Bell unveiled its new “Go Mobile” concept, which will make its debut in Q1 2021. No doubt a number of Burger King’s new design features leverage trends that have accelerated during the past few months as customers were forced to stay at home. Burger King's “Restaurant of Tomorrow” plans are. Burger Kingâs same-store sales have decelerated in each quarter this year. The idea of consumers using restaurants in an off-premise setting isn’t likely going away when the pandemic subsides. McKinsey & Company research shows that most categories have seen more than 10% growth in their online customer base during the crisis and many say they plan to continue digital habits after brick-and-mortar business returns. "We're extremely excited to be opening our 300th Burger King restaurant in Canada," says Chris Finazzo, President, Burger King Americas. , have added curbside service on a dime. drive-thru design Why the world's largest ice cream company is betting on home delivery Internet mocks McDonald's new meatless burger Dunkin’ was leaning heavily into its NextGen design last year, 90% of which include a drive-thru.